PREMISE
In my Visual Design 1 class, one of our assignments was to choose a small business and give them a new visual brand. I chose the local coffee shop in my area, Daily Grind. This coffee shop is well-loved and frequented by my community, and I found it surprising that they didn't really have a consistent visual brand.
These pieces were for a project for a visual design class in KSU's Interactive Design program. I had to pick a local business and redesign their brand. I chose a local coffee shop, Daily Grind, and created advertisements, a logo, and a style guide for them. My goals for this brand were to create something that would make all types of people feel comfortable and welcome, and to combine pretty design with sketchbook aspects.
GOALS
For this project, I wanted to:
Music is something I have always drawn artistic inspiration from in my life. I was excited to explore this in digital design.
TOOLS USED
I used Adobe Photoshop CC to create the images. Unsplash was my photo resource - it is my favorite place to find free, beautiful, high-quality images.
In my Visual Design 1 class, one of our assignments was to choose a small business and give them a new visual brand. I chose the local coffee shop in my area, Daily Grind. This coffee shop is well-loved and frequented by my community, and I found it surprising that they didn't really have a consistent visual brand.
These pieces were for a project for a visual design class in KSU's Interactive Design program. I had to pick a local business and redesign their brand. I chose a local coffee shop, Daily Grind, and created advertisements, a logo, and a style guide for them. My goals for this brand were to create something that would make all types of people feel comfortable and welcome, and to combine pretty design with sketchbook aspects.
GOALS
For this project, I wanted to:
- design a logo / wordmark for Daily Grind.
- successfully implement visual and typography design in all products.
- combine different visual elements to form images that reflect the sound of the music. The album is full of beautiful, summery lyrics that have always conjured up bright, lovely, surreal mental images in my head.
Music is something I have always drawn artistic inspiration from in my life. I was excited to explore this in digital design.
TOOLS USED
I used Adobe Photoshop CC to create the images. Unsplash was my photo resource - it is my favorite place to find free, beautiful, high-quality images.